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	<title>Louie Yan: Actively Listening</title>
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		<title>Louie Yan: Actively Listening</title>
		<link>http://louieyan.wordpress.com</link>
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		<item>
		<title>Defining a Social Media Policy</title>
		<link>http://louieyan.wordpress.com/2009/08/15/socialmedia-policy/</link>
		<comments>http://louieyan.wordpress.com/2009/08/15/socialmedia-policy/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 08:00:33 +0000</pubDate>
		<dc:creator>East and West</dc:creator>
				<category><![CDATA[Free speech]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Spokespersons and representatives]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://louieyan.wordpress.com/?p=75</guid>
		<description><![CDATA[I was recently asked to provide input into my company’s policy on employee participation in online social networks. What have I missed? understated? overstated?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=louieyan.wordpress.com&amp;blog=7845006&amp;post=75&amp;subd=louieyan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Winning Share of Wallet Through Share of Mind</title>
		<link>http://louieyan.wordpress.com/2009/07/12/share-of-wallet-share-of-mind/</link>
		<comments>http://louieyan.wordpress.com/2009/07/12/share-of-wallet-share-of-mind/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 05:15:53 +0000</pubDate>
		<dc:creator>East and West</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing (General)]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Relevance and value]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[relationship]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[share of mind]]></category>

		<guid isPermaLink="false">http://louieyan.wordpress.com/?p=68</guid>
		<description><![CDATA[Today we often confuse “share of wallet” with “share of mind.” Making the shift from brand management to relationship management requires a leap of faith. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=louieyan.wordpress.com&amp;blog=7845006&amp;post=68&amp;subd=louieyan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://louieyan.wordpress.com/2009/07/12/share-of-wallet-share-of-mind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">manila58</media:title>
		</media:content>

		<media:content url="http://louieyan.files.wordpress.com/2009/07/brands.jpg" medium="image">
			<media:title type="html">Brands</media:title>
		</media:content>

		<media:content url="http://louieyan.files.wordpress.com/2009/07/companies.jpg" medium="image">
			<media:title type="html">Companies</media:title>
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		<item>
		<title>Studying for PR</title>
		<link>http://louieyan.wordpress.com/2009/07/07/studying-for-pr/</link>
		<comments>http://louieyan.wordpress.com/2009/07/07/studying-for-pr/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 23:14:47 +0000</pubDate>
		<dc:creator>East and West</dc:creator>
				<category><![CDATA[Education and learning]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Relevance and value]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[theology]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://louieyan.wordpress.com/?p=63</guid>
		<description><![CDATA[If you could define the college syllabus for a PR professional, what courses would you consider mandatory?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=louieyan.wordpress.com&amp;blog=7845006&amp;post=63&amp;subd=louieyan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">manila58</media:title>
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			<media:title type="html">Books</media:title>
		</media:content>
	</item>
		<item>
		<title>Audio. Video. Pario!</title>
		<link>http://louieyan.wordpress.com/2009/06/26/pario/</link>
		<comments>http://louieyan.wordpress.com/2009/06/26/pario/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 19:55:05 +0000</pubDate>
		<dc:creator>East and West</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Marketing (General)]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[Carnegie Mellon]]></category>
		<category><![CDATA[catoms]]></category>
		<category><![CDATA[claytronics]]></category>
		<category><![CDATA[Goldstein]]></category>
		<category><![CDATA[hologram]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[macroscale]]></category>
		<category><![CDATA[microdevices]]></category>
		<category><![CDATA[Mowry]]></category>
		<category><![CDATA[pario]]></category>
		<category><![CDATA[proof-of-concept]]></category>
		<category><![CDATA[rendering]]></category>
		<category><![CDATA[synthetic reality]]></category>
		<category><![CDATA[virtual reality]]></category>

		<guid isPermaLink="false">http://louieyan.wordpress.com/?p=58</guid>
		<description><![CDATA[Pario is the ability to electronically send a three-dimensional facsimile of an object in real time. And it will be one step closer to making Captain Kirk’s order – “Energize!” – a reality.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=louieyan.wordpress.com&amp;blog=7845006&amp;post=58&amp;subd=louieyan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://louieyan.wordpress.com/2009/06/26/pario/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">manila58</media:title>
		</media:content>

		<media:content url="http://louieyan.files.wordpress.com/2009/06/headset1.jpg" medium="image">
			<media:title type="html">Headset</media:title>
		</media:content>
	</item>
		<item>
		<title>KRXQ: The Apology</title>
		<link>http://louieyan.wordpress.com/2009/06/12/krxq-apology/</link>
		<comments>http://louieyan.wordpress.com/2009/06/12/krxq-apology/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 23:07:18 +0000</pubDate>
		<dc:creator>East and West</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Free speech]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Public outrage]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[apology]]></category>
		<category><![CDATA[broadcasters]]></category>
		<category><![CDATA[KRXQ]]></category>
		<category><![CDATA[outrage]]></category>
		<category><![CDATA[Sacramento]]></category>
		<category><![CDATA[transgender]]></category>

		<guid isPermaLink="false">http://louieyan.wordpress.com/?p=50</guid>
		<description><![CDATA[I credit Williams for making the on-air apology and for acknowledging that they had fallen down on their responsibility as broadcasters. “If…you are demanding that everyone sees the world the way that you do…this is not the show for you.”<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=louieyan.wordpress.com&amp;blog=7845006&amp;post=50&amp;subd=louieyan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://louieyan.wordpress.com/2009/06/12/krxq-apology/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">manila58</media:title>
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		<media:content url="http://louieyan.files.wordpress.com/2009/06/rad-splash.jpg?w=277" medium="image">
			<media:title type="html">rad-splash</media:title>
		</media:content>
	</item>
		<item>
		<title>KRXQ: Firestorm on the Air</title>
		<link>http://louieyan.wordpress.com/2009/06/09/krxq_firestorm/</link>
		<comments>http://louieyan.wordpress.com/2009/06/09/krxq_firestorm/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 05:22:05 +0000</pubDate>
		<dc:creator>East and West</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Free speech]]></category>
		<category><![CDATA[Public outrage]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[broadcasters]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[firestorm]]></category>
		<category><![CDATA[KRXQ]]></category>
		<category><![CDATA[outrage]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[rights]]></category>
		<category><![CDATA[Sacramento]]></category>
		<category><![CDATA[transgender]]></category>
		<category><![CDATA[violence]]></category>

		<guid isPermaLink="false">http://louieyan.wordpress.com/?p=46</guid>
		<description><![CDATA[On Thursday, June 11, the Rob, Arnie &#38; Dawn morning show will once again go live and the presenters will “say what needs to be said.” I wonder for what they will apologize, and who the true victors and losers will be.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=louieyan.wordpress.com&amp;blog=7845006&amp;post=46&amp;subd=louieyan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://louieyan.wordpress.com/2009/06/09/krxq_firestorm/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">manila58</media:title>
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		<media:content url="http://louieyan.files.wordpress.com/2009/06/rob-arnie-dawn.jpg?w=300" medium="image">
			<media:title type="html">Rob Arnie Dawn</media:title>
		</media:content>
	</item>
		<item>
		<title>News: A Snapshot in Time</title>
		<link>http://louieyan.wordpress.com/2009/06/03/news-a-snapshot-in-time/</link>
		<comments>http://louieyan.wordpress.com/2009/06/03/news-a-snapshot-in-time/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 21:31:52 +0000</pubDate>
		<dc:creator>East and West</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Press materials]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Relevance and value]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://louieyan.wordpress.com/?p=41</guid>
		<description><![CDATA[Every news announcement we distribute is a snapshot in time. Are we taking a great photo?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=louieyan.wordpress.com&amp;blog=7845006&amp;post=41&amp;subd=louieyan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://louieyan.wordpress.com/2009/06/03/news-a-snapshot-in-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">manila58</media:title>
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	</item>
		<item>
		<title>&#8220;I am my company.&#8221;</title>
		<link>http://louieyan.wordpress.com/2009/05/29/i-am-my-company/</link>
		<comments>http://louieyan.wordpress.com/2009/05/29/i-am-my-company/#comments</comments>
		<pubDate>Fri, 29 May 2009 17:37:25 +0000</pubDate>
		<dc:creator>East and West</dc:creator>
				<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing (General)]]></category>
		<category><![CDATA[Spokespersons and representatives]]></category>
		<category><![CDATA[Hubbard]]></category>
		<category><![CDATA[Kalehoff]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[McLuhan]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[spokesperson]]></category>

		<guid isPermaLink="false">http://louieyan.wordpress.com/?p=32</guid>
		<description><![CDATA[Max Kalehoff asks, "Is your company the marketing?" Marshall McLuhan said, "The medium is the message." I am my company, and I am my company's message.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=louieyan.wordpress.com&amp;blog=7845006&amp;post=32&amp;subd=louieyan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://louieyan.wordpress.com/2009/05/29/i-am-my-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">manila58</media:title>
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	</item>
		<item>
		<title>Buzzzzzzz</title>
		<link>http://louieyan.wordpress.com/2009/05/28/buzz/</link>
		<comments>http://louieyan.wordpress.com/2009/05/28/buzz/#comments</comments>
		<pubDate>Thu, 28 May 2009 18:23:05 +0000</pubDate>
		<dc:creator>East and West</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Relevance and value]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[relevant]]></category>
		<category><![CDATA[Scripps]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[spelling bee]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://louieyan.wordpress.com/?p=27</guid>
		<description><![CDATA[One of the tips for using Twitter is to be helpful. If my company can do that as well online as it does in person, the viral buzz will follow. Just like the Scripps National Spelling Bee.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=louieyan.wordpress.com&amp;blog=7845006&amp;post=27&amp;subd=louieyan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://louieyan.wordpress.com/2009/05/28/buzz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">manila58</media:title>
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			<media:title type="html">2009 Spelling Bee</media:title>
		</media:content>
	</item>
		<item>
		<title>McLuhan to Utko</title>
		<link>http://louieyan.wordpress.com/2009/05/21/mcluhan-utko/</link>
		<comments>http://louieyan.wordpress.com/2009/05/21/mcluhan-utko/#comments</comments>
		<pubDate>Thu, 21 May 2009 15:46:20 +0000</pubDate>
		<dc:creator>East and West</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Press materials]]></category>
		<category><![CDATA[architect]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[dailies]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Eastern Europe]]></category>
		<category><![CDATA[form]]></category>
		<category><![CDATA[marketable]]></category>
		<category><![CDATA[McLuhan]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[medium]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[Utko]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA["The medium is the message." Perhaps the question to ask is not IF I will Utko my press materials, but WHEN.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=louieyan.wordpress.com&amp;blog=7845006&amp;post=1&amp;subd=louieyan&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://louieyan.wordpress.com/2009/05/21/mcluhan-utko/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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