LOUIE YAN
San Jose, California
408-203-3555
http://www.linkedin.com/in/louieyan
louieyan@yahoo.com
SUMMARY
- More than 15 years of communications program and project management.
- Extensive experience in public relations, marketing communications, community relations, investor relations, internal communications, and events management.
- Experience in B-to-B, B-to-C communications in technology and retail environments.
- Excellent writing, editing, interpersonal, and organizational skills.
- Major strengths in relationship building, problem solving and negotiation.
PROFESSIONAL EXPERIENCE
Save Mart Supermarkets – Modesto and Dublin, CA 2008-Present
Public Relations Specialist
- Doubled coverage in print, online and broadcast media year-over-year.
- Launched and managed the company’s social media efforts.
- Initiated and managed the company’s analyst relations program.
- Planned and executed the company’s first-ever series of regional media tours.
- Reviewed, developed and managed company-wide public relations policies and procedures.
- Developed and managed media relations strategy and messaging platforms for company and brands.
- Redesigned quarterly employee magazine.
Consultant/Independent Contractor 2003-2007
Network General
- Supported and executed lead generation programs and projects, including trade shows, sales seminars and customer training events.
- Managed the online company store.
- Developed and implemented logistical policies and infrastructure for customer visits to headquarters.
Team San Jose/SJ Convention Center
- Created operational reports presented to the City Manager’s Office and other government units.
- Liaised with local government agencies to enable effective project and program funding
Cypress Semiconductor Corp. – San Jose, CA 2000-2002
Corporate Communications Manager 2002
Public Relations Manager 2000-2001
- Developed and managed global trade media and analyst relations, investor relations, and internal communications programs.
- Represented company as spokesperson at Semiconductor Industry Association meetings and semiannual financial media and analyst tours.
- Created and managed company-wide procedures to establish and administer trademarks.
- Managed worldwide network of PR agencies.
- Wrote up to 90 percent of all press releases issued by Cypress.
Oki Semiconductor – Sunnyvale, CA 1998-2000
Public Relations Manager
- Designed and implemented a method to quantify PR return-on-investment.
- Developed and implemented strategy, messaging, and logistics for news announcements, product introductions, trade shows, and events.
Shotwell Public Relations – Santa Clara, CA 1993-1998
Account Manager
- Counseled clients on marketing communications and PR strategy.
- Established multidisc CD-ROM readers as a new product category, securing 7 product excellence awards from PC trade magazines for the Pioneer 6- and 18-disc changers.
- Managed and mentored junior staff.
PR Agency Account Manager/ Communications Manager
- Counseled clients and company management on marketing communications and PR strategy.
- Planned and executed employee and product launch events, including product demonstrations, press conferences and media tours.
- Served as company spokesperson.
- Counseled, briefed and trained company spokespersons.
- Managed vendors and freelancers.
Product Reviews Editor / Writer
- Hosted vendors and readers at publication’s test laboratory tours, presentations and events.
- Wrote and edited product comparison and product review articles.
- Supervised product reviewers and laboratory technicians.
- Developed, wrote and edited advertising supplements for technology and consumer publications.
- Served as publication spokesperson and product category expert.
EDUCATION
Graduate Courses, Master in Media Management / Asian Institute of Journalism – Manila, Philippines
BA in Communications / Ateneo de Manila University – Quezon City, Philippines (Full academic scholar)
Certificate in Advertising Management / Asian Institute for the Development of Advertising – Makati, Philippines
AFFILIATIONS
Club Quake / Charter Member, Director of Outreach
US Soccer Federation / Youth Referee, Santa Clara Valley youth soccer leagues
